What Are Meta Ads and What Are They Good For?

Meta Ads (Facebook and Instagram Ads) are powerful digital advertising tools that help you reach your target audience across social media platforms. They offer broad reach through Facebook, Instagram, Messenger, and Audience Network.

What do they do?

  • Reach your target audience directly: Show your ads to the right people using detailed targeting like age, location, and interests.
  • Increase brand awareness: Reach large audiences and build recognition.
  • Drive fast engagement: Grab attention instantly with visual and video content.
  • Get high results with low budgets: Even small budgets can deliver effective campaigns.
  • Track measurable performance: Monitor impressions, clicks, and conversions clearly.

Meta Ads Packages

Features Basic Standard Professional
Ad Spend Limit $100 – $500 $500 – $1000 $1000 – $2000
Audience Creation ✓ ✓ ✓
Campaign Setup 1 3 5
A/B Testing ✗ ✓ ✓
Conversion Tracking and Optimization 1/Week 1/Week 1/Week
Ad Performance and Analysis Reporting 1/Month 1/Week 1/Week
Online Performance Meeting 1/Week 1/Week 1/Week
Display Ads ✓ ✓ ✓
Video Ads (Instagram, FB) ✓ ✓ ✓
Remarketing Ads ✗ ✓ ✓
Landing Page Setup ✗ ✗ ✓
Meta Pixel Setup ✗ ✓ ✓
Initial Setup Fee $100 $200 $300
Price $200 / Month $300 / Month $400 / Month

Frequently Asked Questions

On Facebook, Instagram, Messenger, and websites of Meta’s business partners.

Yes, you set the daily or total budget. You can start with small budgets.

Detailed targeting based on age, gender, location, interests, behavior, and more.

Depending on targeting and budget, you can reach thousands or even millions.

No. You can run ads on both platforms with a single campaign.

Visuals, text, and strategic setup are professionally prepared by us.

Performance data like clicks, impressions, and conversions are reported.

Yes, especially effective for e-commerce and service sales conversions.

Yes, you can pause or edit campaigns anytime.