What is LinkedIn Ads and What Is It For?

LinkedIn Ads is a B2B-focused advertising platform that enables you to promote your products or services to professionals and the business world. It offers direct access to decision-makers and industry experts.

What does it do?

  • Reaches a professional audience: You can target executives, experts, and entrepreneurs.
  • Supports B2B sales: Ideal for reaching corporate clients.
  • Deepens communication: Increases engagement through message ads and sponsored content.
  • Right message to the right person: Targeting by position, industry, and skills.
  • Measurable success: Easily analyze which ad delivers what result.

LinkedIn Ads Packages

Features Basic Standard Professional
Ad Spend Limit $200 – $1000 $1000 – $3000 $3000 – $5000
Targeting (Industry, Position, etc.) ✓ ✓ ✓
Campaign Setup 1 3 5
Lead Form Ads ✓ ✓ ✓
Conversion Tracking & Optimization 1/Week 1/Week 1/Week
Ad Performance & Analytics Reporting 1/Month 1/Week 1/Week
Performance Meeting (Online) 1/Week 1/Week 1/Week
Video Ads ✓ ✓ ✓
Remarketing Ads ✗ ✓ ✓
Landing Page Setup ✗ ✗ ✓
LinkedIn Insight Tag Setup ✗ ✓ ✓
Initial Setup Fee $150 $250 $400
Price $300 / Month $400 / Month $500 / Month

Frequently Asked Questions

Ideal for B2B businesses, consultants, trainers, and companies offering corporate services.

Targeting is based on professional criteria such as job title, industry, company size, skills, and location.

It can be more costly compared to other platforms, but the quality of conversions is usually higher.

Formats include sponsored content, message ads (InMail), dynamic ads, and text ads.

Yes, you can highlight your consulting, training, or area of expertise.

You can track impressions, clicks, engagement, and conversions in detail via LinkedIn Campaign Manager.

You can advertise in many languages, including Turkish. The language is chosen based on your target audience.

Typically, the minimum daily budget is between $10 and $20.

With accurate targeting and a strong content strategy, you can directly reach corporate decision-makers and gain clients.