What Are Google Ads and What Do They Do?
Google Ads is a digital advertising platform that helps you promote your products or services on Google and its partner sites. It offers visibility in search results, on YouTube, and across millions of websites.
What does it do?
- Drives targeted traffic: Brings only interested users to your site.
- Generates conversions: Turns visitors into customers.
- Delivers instant results: Starts driving engagement as soon as it’s live.
- Gives you budget control: You decide how much to spend.
- Provides reporting: Clearly shows which ads are performing.
Google Ads Packages
Features | Basic | Standard | Professional |
---|---|---|---|
Ad Spend Limit | 100$ – 500$ | 500$ – 1000$ | 1000$ – 2000$ |
Keyword Analysis | ✓ | ✓ | ✓ |
Campaign Setup | 1 | 3 | 5 |
Conversion Tracking & Optimization | 1/week | 1/week | 1/week |
Ad Performance & Analytics Reporting | 1/month | 1/week | 1/week |
Performance Meeting (Online) | 1/week | 1/week | 1/week |
Search Ads | ✓ | ✓ | ✓ |
Display Ads | ✗ | ✓ | ✓ |
YouTube Ads | ✗ | ✓ | ✓ |
Remarketing Ads | ✗ | ✗ | ✓ |
Shopping Ads | ✗ | ✗ | ✓ |
Landing Page Setup | ✗ | ✗ | ✓ |
Google Ads Setup | ✓ | ✓ | ✓ |
Google Analytics | ✗ | ✓ | ✓ |
Google Tag Manager | ✗ | ✗ | ✓ |
Google Merchant Center | ✗ | ✗ | ✓ |
Initial Setup Fee | $100 | $200 | $300 |
Price | $200 / month | $300 / month | $400 / month |
Frequently Asked Questions
Do Google Ads really work?
Yes, with properly structured campaigns, you can achieve direct sales, attract new customers, and increase brand awareness.
Where will my ads appear?
Your ads can appear in Google search results, on YouTube, Gmail, and millions of websites within the Google Display Network.
What is the minimum budget required?
It depends on your business goals, but generally, you can start with $5–10 per day.
How soon can I see results?
Ads start running immediately after activation. Results can usually be measured within the first few days.
Which industries are Google Ads suitable for?
They are effective in nearly all industries. Especially successful in e-commerce, services, healthcare, education, and tourism.
How does Google Ads pricing work?
Most campaigns operate on a cost-per-click (CPC) model — you only pay when someone clicks on your ad.
Can I run Google Ads by myself?
Yes, you can. However, to achieve better results, it’s recommended to get professional support and a strategic setup.
Can I pause my ads?
Yes, you can pause, resume, or update your campaign budget at any time.
Do Google Ads replace SEO?
No, they serve different purposes. Ads drive instant traffic, while SEO builds long-term visibility. The best results come from using both together.