What Are Google Ads and What Do They Do?

Google Ads is a digital advertising platform that helps you promote your products or services on Google and its partner sites. It offers visibility in search results, on YouTube, and across millions of websites.

What does it do?

  • Drives targeted traffic: Brings only interested users to your site.
  • Generates conversions: Turns visitors into customers.
  • Delivers instant results: Starts driving engagement as soon as it’s live.
  • Gives you budget control: You decide how much to spend.
  • Provides reporting: Clearly shows which ads are performing.

Google Ads Packages

Features Basic Standard Professional
Ad Spend Limit 100$ – 500$ 500$ – 1000$ 1000$ – 2000$
Keyword Analysis
Campaign Setup 1 3 5
Conversion Tracking & Optimization 1/week 1/week 1/week
Ad Performance & Analytics Reporting 1/month 1/week 1/week
Performance Meeting (Online) 1/week 1/week 1/week
Search Ads
Display Ads
YouTube Ads
Remarketing Ads
Shopping Ads
Landing Page Setup
Google Ads Setup
Google Analytics
Google Tag Manager
Google Merchant Center
Initial Setup Fee $100 $200 $300
Price $200 / month $300 / month $400 / month

Frequently Asked Questions

Yes, with properly structured campaigns, you can achieve direct sales, attract new customers, and increase brand awareness.

Your ads can appear in Google search results, on YouTube, Gmail, and millions of websites within the Google Display Network.

It depends on your business goals, but generally, you can start with $5–10 per day.

Ads start running immediately after activation. Results can usually be measured within the first few days.

They are effective in nearly all industries. Especially successful in e-commerce, services, healthcare, education, and tourism.

Most campaigns operate on a cost-per-click (CPC) model — you only pay when someone clicks on your ad.

Yes, you can. However, to achieve better results, it’s recommended to get professional support and a strategic setup.

Yes, you can pause, resume, or update your campaign budget at any time.

No, they serve different purposes. Ads drive instant traffic, while SEO builds long-term visibility. The best results come from using both together.